Consulting
Practical AI Implementation
Game Industry Expertise
We help engineering and product leaders move past AI pilots and into workflows, tools, and systems that reduce friction, raise throughput, and hold up in production. We combine 3 years of AI-first development with three decades of hands-on games, automotive, and cloud-services engineering for teams that need to operate efficiently at AI speed.
AI Engineering & Transformation
AI deployed with awareness and purpose removes bottlenecks.
Problem: Companies deploy AI-assisted development expecting faster delivery and lower cost. They get faster coding, but time to market unchanged, token spend up, and reliability and security safeguards overlooked.
Internally, writing code wasn't the only bottleneck. Review, integration, testing, and release still run at the old pace, so actual delivery doesn't change while the AI bill grows. Capping token budgets throttles cost at the expense of execution.
Externally, integrating AI into your product requires thinking about problems differently, reimagining the user's problem with AI solutions.
Our Approach: reorient how you apply AI to fit your organization.
Align. Executives and engineering agree on the same definition of success before any tool or process changes.
Build. We redesign the workflow around the real constraint, whether that's planning, review, integration, or the product itself, so the approach fits how your teams actually build and ship.
Embed. Your teams get tools built for those goals, tuned token spend with no artificial caps, and the ownership to run it all without staying dependent on us.
Result: AI integration that improves your workflows and products, without runaway costs or artificial restrictions.
More ways we work with you
Fractional CTO
Senior technical leadership without a full-time hire. Michael joins your leadership team on a recurring basis to own technical strategy, architecture and vendor decisions, engineering hiring and team structure, and the AI adoption plan, accountable to the business outcome, not just the code. Fits startups and studios without a CTO, and companies in transition.
Technical Direction & Project Recovery
Leadership sets the goal, the team ships against it, and too often nobody can say whether it moved the business. Front-end guidance closes that gap early: Technical Evaluation, Scoping, Roadmaps, and Execution Plans. Rescue closes it once a project is already in trouble: a hands-on technical lead who has shipped from concept to live operations steps in, stabilizes the build or the milestones, and orients the team to deliver within the business constraints.
Game Services
Game systems development, live-ops, multi-player services, streaming, integrated tools, DevOps, and distributed cloud services, guided by hands-on experience building reusable live-service platforms for AAA studios and running titles at multi-million-MAU scale.
How we work
Free consultation
We learn your business and the problem you are trying to solve. There is no charge.
Fixed evaluation
A fixed-scope assessment that ends in a written recommendation report. The report is yours to act on with us or without us.
Statement of work
When you want us to build, we agree on a statement of work for an integrated solution and deliver it.
Fractional CTO engagements run on a monthly retainer.
Why AmplifiedByAI
36 years building shipped systems, 3 years building AI improvements
Michael Hunley founded AmplifiedByAI on three decades of hands-on engineering across games, automotive, and cloud services, and three years building end-to-end workflows and AI services that improve how work gets done. Now you can deploy that experience at your company. We handle hands-on architecture, product alignment, implementation, and debugging. AI accelerates the build under human guidance.
We're here to help you succeed from beginning to end to make sure your technical execution aligns with your goals. We will build custom tech when you need it, but favor proven technologies that already solve the needed function. See our Case Studies for examples of our work.
Where the experience comes from
Reaper Actual is the most recent game Michael shipped. Before it came platform work at Amazon and Dolby: launchers, multi-tenant services, and the integrations games depend on. The record spans three areas, and recent work is in our Case Studies.
Mobile & handheld
- GM. A Bluetooth LE connected-car app and an early in-vehicle app store, built through Code Cobblers.
- Zynga. Architecture, real-time services, and live-ops for Facebook and mobile social games at 2.6M monthly players.
- Sony Online Entertainment. Handheld titles alongside console and MMO.
Game systems, engine & tooling
Unity, Unreal, and proprietary engines across PC, console, handheld, and web.
- PixelMage. A Unity procedurally generated MMORPG from concept to Steam launch in 12 months. Amazon acquired the studio.
- Sony Online Entertainment. A PS3 launch title and the studio's first free-to-play MMO.
- Reaper Actual. Matchmaking, NPC AI, and world streaming for a persistent open-world shooter, supported by AI tooling we built.
Installers, launchers & commerce
Across games and AI applications.
- Amazon Game Studios. Shipped the Amazon Games Launcher and built multi-tenant services for multiple titles.
- Sony Online Entertainment. Managed SOX compliance for digital goods.
- CinePipeAi. A usage-based license server with formal verification and validation, for AI products.
Let's solve your problem!
Tell us what you are trying to achieve and we'll identify solutions.
Book a call